Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin (30ml) is a brightening serum specially formulated to target pigmentation, dark spots, and uneven skin tone . Powered by 68% rice bran water and 2% alpha-arbutin , this lightweight serum helps promote a clearer, healthier, and more radiant complexion. Inspired by traditional Korean skincare secrets from the Joseon Dynasty, rice bran water—also known as “Beauty Water”—is rich in amino acids and minerals that deeply moisturize and nourish dry skin. The addition of alpha-arbutin works by inhibiting tyrosinase activity to reduce melanin production, helping visibly brighten skin and fade hyperpigmentation. Alpha-arbutin is known to be significantly more effective than beta-arbutin for improving skin clarity. Perfect for dull, uneven, or pigmentation-prone skin, this serum absorbs quickly without stickiness, leaving skin smooth, hydrated, and glowing.
